What is a brand? For many people, hearing the word “brand” conjures up images of a logo or tagline – the golden arches of Mcdonalds, the symbol of “apple”, or Nike’s tagline of “just do it” for example. However, a brand is much more than this – it represents a variety of perceptions and images [...] more>
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Phil’s now returned from his Charity Challenge and visits to projects run by the Christina Noble Children’s Foundation in Mongolia. It was a physically and emotionally challenging trip and having had a few days to reflect on his experiences, he shares one of his encounters here: “It’s been a few days since my return from [...] more>