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10 ways to connect with your supporters better

  1. All this technology for connection and what we really only know more about is how anonymous we are in the grand scheme of things.
    Heather Donahue

A leader who loses his connection to his people soon loses the ability to lead them.
Robert Ley

We make connections with supporters in a variety of ways.

  • Through having shared values and culture.
  • They believe in what you do - how you help people.
  • They believe in your brand - who you are.
  • They identify with your beneficiaries - what you do for them.
  • By using the right communications medium for the right person - talking to people when they’re listening.
  • By identifying why they support you - it may be one or many reasons.
  • By having shared objectives - you help them acheive their goals / support their motives.
  • By being personable - people connect best with people, not organisations, actions or products!
  • by remembering that everyone loves to be loved.

By analysing these (and other ways) and in focussing on those which apply to you and your supporters best, you can expect to improve response rates, through better connections.

How can you use this knowledge?

Here’s 10 ways to connect with your supporters better:

  1. Talk to them – ask them why they support you.
  2. Listen to them – hear what they have to say and respond to it.
  3. Make sure your branding is clear  – so that they recognise you and your work.
  4. Don’t put your organisation in the limelight – make sure that your beneficaries are at the heart of your stories.
  5. Make it easy for people to find out why you do,what you do.
  6. Show your face(s). Humanise your organisation, use names and photos (videos etc.) of your workers and fundraisers. People care that people care.
  7. Find out how your supporters want to hear from you. Target your communicatsions (mail, email, social media etc) appropriately and in timely fashion – it’s no good tweeting in the morning if none of your followers ‘listen’ until the afternoon!
  8. Discover what motivates them – as individuals (or at least as groups) and what they’re prepared to invest in your work. Connect them with the specific aspects of your work that they’re really motivated by.
  9. Be clear in your calls to action. Don’t dilute your message and make it easy to respond.
  10. Remember, they are people. People love to feel loved. That means that they want to be remembered and included (except those who wish to remain anonymous). Get interactive. Like their Facebook posts about you, retweet them, blog about them with permission of course). But most importantly, NEVER forget to thank them and sign it, personally.

Thanks for reading,

Andy

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