Introducing 2012′s Marketing Heroes!
Happy New Year! We believe that the continuing economic uncertainty will make this year’s marketing and fundraising an even more heroic challenge than ever before – so with that in mind we’re introducing the 2012 Marketing Heroes! If you missed the bus last year (sorry, in-joke, read more here) don’t worry, here’s what we’re talking [...] more>
What is strategy?
I’ve been involved in helping organisations with planning marketing strategy for over 15 years and often come to a stumbling block right at the beginning of the process because few people know what strategy is. So, what is strategy? Strategy is often confused with tactics, goals and even actions. It’s originally a military term, from [...] more>
How to make your DM more effective in 2012
How will you make your Direct Marketing more effective in 2012? Non-profit copywriting expert Karen Zapp has identified four key trends in direct marketing (DM) where organisations will need to improve in 2012, to get their messages across. The trends centre around one key theme – all your supporter audiences (donors, volunteers etc.) will respond less [...] more>
How to stop struggling with Social Media Part 1. What does it mean to you?
Social Media isn’t a myth anymore and it’s definitely here to stay. For anyone who’s struggling to get started I thought I’d share a few tips to unravel the myth and mystery. Reading Molly Maple’s blog post about Social Media being about conversations , I was struck by her assertion that, “until you know how [...] more>
10 ways to connect with your supporters better
All this technology for connection and what we really only know more about is how anonymous we are in the grand scheme of things. Heather Donahue A leader who loses his connection to his people soon loses the ability to lead them. Robert Ley We make connections with supporters in a variety of ways. Through [...] more>
10 ways not to get distracted by Social Media – the BIG distraction.
Let’s face it, social media’s here to stay, and it’s a BIG thing. Over 700 million users on Facebook alone say it’s a BIG thing. But, being BIG, it can start to get in the way,(rather like the elephant - or BIG Bird) in the room) and become something of a monstrosity that you can’t [...] more>
10 ways the telephone can increase your responses
The telephone is dead. Long live the telephone. Pick up a telephone these days and its barely recognisable from it’s predecessors. No longer a separate earpiece and microphone, no longer a bulky item that wraps around your head, connected by a wire to its handset. No, these days our telephones are slablike, svelte fashion items [...] more>
Royal Mail ‘Mark’ delayed
As a supplier of mailing products, we are concerned about the effects that Royal Mail’s decision to print their own ‘delivered by Royal Mail’ mark on all one-piece mail items will have on our clients’ direct mail work. We, (among many others, including the DMA) wrote to them to lodge our concerns. It appears that they [...] more>
Royal Mail claim free adspace…
…for themselves. Stocks of pre-printed envelopes wasted. Design specifications restricted. Mixed messages received. These are just some of the implications of Royal Mail’ s decision to add their own mark to all machinable UK post. Royal Mail have announced that they will be printing a ‘Delivered by Royal Mail’ mark on all envelopes and one-piece mailers. Although [...] more>
Direct mail. 5 tips for Data Best Practice.
Complaints about charities’ use of direct mail increased by 86% in 2010. This staggering figure was revealed by the Fundraising Standards Board’s annual report. So what are charities getting wrong? The report revealed that over a third of complaints were due to poor data, resulting, for example, in mailing people who had died. Complaints were also [...] more>