How to boost online donations Part 1. The online donor journey.
If your charity doesn’t have the means to take online donations, then it’s way past time to change! Even if you know, for certain, that your existing donors don’t (and won’t!) give you money online, then what about your new donors? 13.5% of all purchases in the UK are made online, predicted to rise [...] more>
What’s in your fundraising toolbox? Be Prepared.
Campaign pre-flight check… Fundraising proposition, check. Case for support, check. Beneficiary story, check. Donor profile, check. Website, check. Ask, check… The list goes on, or does it? As any Scout will tell you, you should always, ‘Be Prepared’ – always be, “in a state of readiness in mind and body to do your duty.” And [...] more>
The best times to post on Social Media
If your Social Media marketing strategy is not quite hitting the mark, it may be because you’re not talking to your followers and friends at the right time. This neat infographic from Fannit shows when are the best (and worst) times to post on each Social Media network. The best times to post Facebook: Weekdays [...] more>
Marketers and Fundraisers. Are you playing ‘not to lose’, or playing to win?
Accenture’s 2013 Global Consumer Pulse Research shows that after years of fighting the global recession, companies are struggling to grow profitably. When fighting reducing incomes and rising costs it’s hard not to play a strategy of ‘not to lose’. But sadly, that means you’re always focussing on the wrong thing. Driving instructors will teach you [...] more>
How to have a successful Christmas fundraising appeal
“we beat targets in two weeks of launch.” “We raised nearly 30% more than planned.” Wouldn’t we all love to say any of these things, after our Christmas fundraising appeals? And even better, Christmas gifts for your beneficiaries? Well, last year, that’s what the fundraising teams in some well known charities were able to [...] more>
How to create effective infographics
Everytime you look there’s another infographic in your social media stream. Infographics are everywhere but why? Most people respond primarily to visual stimuli and visual communications. In fact, in the UK 65% of people are visual learners – to if you want to get your message across, make it visual. An infographic is an effective [...] more>
Tell your charity’s story best – use pictures.
Use visuals to tell your charity’s stories best. Captions under images are read on average 300% more than the body copy with which those images appear. Kissmetrics. Your charity’s newsletters, appeals, emails and social media are all filled with your stories – but are you telling them in the best way? How are you using [...] more>
Ikea Augmented Reality Catalogue – integration’s future here today
We love Ikea’s 2014 catalogue. They’ve truly brought the home shopping experience into the home - using the catalogue and App, you can see what their products will look like in your home. This is a simple use of this integrated technology that not only drives cross media behaviour but also delivers a useful user experience. Their promotional video is fun too - Now [...] more>
How to make people want to receive your charity’s mail
I read a horrific fact recently. Only 9% of people want to receive direct mail from charities. That’s 91% of people who don’t. Only Health Clubs, Insurance, Credit Card and Mortgages are less popular. Conversely, the most well-received post was from stores and restaurants, containing vouchers and special offers (Surprise, surprise!). (Source: DMA, ‘From letterbox [...] more>
Facts only tell. Stories sell.
“Stories sell.” So everyone says. “Storytelling is at the heart of fundraising.” So we hear. In today’s world, where content isn’t merely content to be king, storytelling is becoming more widespread as a key weapon in the sales, marketing and fundraising arsenal. Here’s why. 11 Reasons why facts tell and stories sell Stories avoid [...] more>