10 years of Yeomans!
Happy birthday to us, happy birthday to us! On 1 April 2014 we’re delighted to celebrate 10 years of being in business. In 2004, Yeomans was launched with the sole vision to help make a difference for charities with marketing and fundraising support. Our portfolio of services and work is almost unrecognisable from our first [...] more>
UK Postage price increase March 2014!
I feel like I’ve typed these words before… Royal Mail is putting its prices up. Oh that’s right I have written that before – every year since this blog began! Last year was different, the price increases didn’t affect 1st or 2nd class stamps, so our personal pockets weren’t directly affected – this year though, [...] more>
2014’s consumer trends that will help your charity grow
Knowing the latest consumer trends is essential in understanding our donors. So, what are the key consumer trends in 2014 and what how can charities / businesses take advantage of them to build closer, more valuable donor relationships? 2014 consumer trends – opportunities for growth Trendwatching (the global consumer trend-spotting agency) have identified “7 [...] more>
2014′s consumer trends that will help your business grow
Knowing the latest consumer trends is essential in understanding our customers. So, what are the key consumer trends in 2014 and what how can businesses take advantage of them to build closer, more valuable customer relationships? 2014 consumer trends – opportunities for growth Trendwatching (the global consumer trend-spotting agency) have identified “7 consumer trends [...] more>
Cross Pollinate fund Christian social action projects. Apply by 24 Feb
Applications for funding from the Cross Pollinate Foundation are open until Monday 24 February 2014. The Cross Pollinate Foundation funds small Christian social action charities and local churches delivering social action. Requests are made in a ‘Dragons Den’ style pitch, where charities are given 6 minutes to present “How we would use £5,000, £15,000 & [...] more>
Where do webmail users open email?
Thanks to Litmus (the email testing and tracking experts) here is an insightful infographic showing where webmail users open their email. 61% of webmail users open on mobile. 39% of webmail users open on iOS. Are your email marketing campaigns targeting them properly? Source: Litmus — Where Do Webmail Users Open Email? more>
The ONE thing that will make the world a better place this year.
January is traditionally a time for reflection, review and resolution. A time to set goals, consider what’s gone before and (perhaps) make changes. Working in the charity sector, you (most probably) have a burning passion to make the world a better place (if not, maybe its time to change and go commercial!). So what are [...] more>
How to boost online donations. Part 2. Your effective donation pages
How to boost online donations. Part 2. Your effective donation pages So, you’ve motivated potential donors from an earlier interaction with your charity and into your digital domain – how can you do your best to help them make a donation? 15 ways to improve your online donation pages Explain ‘Why donate’. Share the need, [...] more>
How to boost online donations Part 1. The online donor journey.
If your charity doesn’t have the means to take online donations, then it’s way past time to change! Even if you know, for certain, that your existing donors don’t (and won’t!) give you money online, then what about your new donors? 13.5% of all purchases in the UK are made online, predicted to rise [...] more>
What’s in your fundraising toolbox? Be Prepared.
Campaign pre-flight check… Fundraising proposition, check. Case for support, check. Beneficiary story, check. Donor profile, check. Website, check. Ask, check… The list goes on, or does it? As any Scout will tell you, you should always, ‘Be Prepared’ – always be, “in a state of readiness in mind and body to do your duty.” And [...] more>