Here are a couple of examples of the effect Cross-Media can have on your marketing. Salem College Salem College was particularly successful when adding PURLs to their admission marketing campaigns. By adding a PURL (Personalised webpages) to their direct mail piece, they generated a 4.4% response rate. That’s a 308% increase from the year before, [...] more>
How Cross-Media can impact your marketing and responses Cross-media is an highly advanced and emergent marketing discipline that UK charities are only beginning to be offered and take advantage of. Major UK commercial organisations are leading the way in realising its benefits and returns. Including: Tesco, Sky, Carphone Warehouse. Cross-Media marketing is maturing in the [...] more>
How Cross-Media can impact your donor (or customer) journey Cross-Media is intelligence-driven communication… … a Cross-Media approach enriches the modern donor (or customer) experience as it: Treats them as individuals Provides relevant information Communicates through the channels they use Provides intelligence and feedback about their preferences and behaviours Enables interactivity and conversations Delivers engaging and interactive content (web / [...] more>
Integrated marketing has long been the holy grail of marketeers – the search for an effective and efficient way to co-ordinate supporter (or customer) information and use it to drive the right message to the right people at the right time; through the right media. Now, technology has finally caught up with that dream… Cross-Media [...] more>
With Cross-Media being at the forefront of marketing technology that enables truly integrated marketing initiatives, there aren’t many quotes around – so we’ve settled for some about integrated marketing instead. “The point of integration is not simply to use the same image and ignore the strengths of a particular medium. We call this re-purposing without [...] more>
In Part 3 of our mini-series on, ‘Getting the best from your designers‘, here are: 13 top tips for writing design briefs Be clear & concise Know what you (the client) want to achieve Provide background to the organisation Who is the audience? Provide examples of their main competitors or similar organisations? Are there specific [...] more>
The importance of briefs – Part 2 Continuing our guide to getting the best from your designers, here’s some more advice from our experienced team. Visual reference Use plenty of visual reference, include brands, hyperlinks, colours, flavours – anything that cues a specific visual. It’s important to try and get under the client’s skin. Sometimes [...] more>
The importance of briefs – Part 1 Design is a very emotive subject. Everyone has an opinion about what we see, and one single design can prompt very different reactions in different people. So how do we (designers) ensure that we are able to translate your (client!) vision into reality – how can you get [...] more>
In Part 3 of “30 ways to get better marketing results by using data better,” we offer… The 7 best things you can do with your data: Ensure data quality. More than just knowing who is Mrs, Ms or Miss, keep alert of poor data entry and false information. Not to mention duplicates. Clean your data [...] more>
Content precedes design. Design in the absence of content is not design, it’s decoration. Jeffrey Zeldman This month, our Marketing Hero is design, making our marketing messages beautiful and clear, across whatever visual media we choose. Here are 30 thoughtful quotes to , affirm , challenge and inspire you. The first have been visualised too [...] more>
Send a message or request a call back to discuss any queries you may have...
