Feed a child, with a Near Field.
Could NFC spell the end of street fundraising as we know it? This innovative fundraising campaign from the United Nations World Food Programme shows how cutting edge Near Field Communication (NFC) can be used to deliver real donor engagement. How NFC outdoor ads help end hunger The campaign places two adverts at a bus stop, [...] more>
Facebook hashtags. What you need to know.
For all of you Twitterati and Instagrammers out there, Facebook has finally followed suit and introduced searchable hashtags to its user interface. Recognising that its user audience exhibits certain behaviours, such as commentating and conversing about TV shows, major sports events and the like all in real time, the social media giant has finally made it [...] more>
I like the way you synapse… Why screaming goats will help your marketing.
What do a toddler’s bitten finger, massaged thighs, a very angry cat, a sneezing baby panda and a screaming goat all have in common? They are the focus of today’s favourite international past-time – watching online video. Speaking at PFSK Conference 2013 , Abigail Posner, Head of Strategic Planning for Agency Development at Google explains how [...] more>
5 reasons your social media isn’t working
If you’re struggling to make your social media marketing effective, then take a look at these five common problems that hold social media back. 5 common social media mistakes You don’t know what you want from it. (No measurable goals.) You don’t know how to measure success. (Again, no measurable goals and possibly no monitoring [...] more>
If charities could be businesses they’d create true social change
Ever wondered why we’re still searching for the cures for cancer, why poverty isn’t over and why cats and dogs still need a home for life? It’s because we’ve developed a society that has an absurdly skewed perspective about how charities should be funded. Dan Pallotta, fundraising innovator and author of Uncharitable – How Restraints on Nonprofits Undermine Their [...] more>
Have a break, have a quick chat.
Have you heard of ‘Digital Detoxing’? In our world of the ‘always on, always connected’ culture, it’s becoming obvious that we need some downtime from our uplinked lifestyles. To avoid digital overload, oases of analogue reality are springing up all over the place. In a great piece of brand activity, KitKat have created ‘Free No- [...] more>
How to use print to drive Mobile marketing response
While Mobile now places the digital world at your fingertips print has always been there. Combining these two tangible media can enhance (and improve) your marketing and fundraising activities by using one to stimulate a response from the other. How to connect your printed and mobile marketing Integrate. Use the same messages, design and calls-to-action [...] more>
From clicks to taps. 10 ways to make your emails mobile friendly
How many of your marketing emails are read on a mobile phone? If you don’t already know, it could be more than you think… With the rapid growth of mobile and smartphone use, email remains a powerful marketing tool – so long as it’s relevant to the mobile user. 3 key facts about mobile email [...] more>
10 ways to easily optimise your website for mobile
The world is mobil-ising and we savvy marketers and fundraisers all need to be ready. With more and more people owning smartphones, consumers have brands in the palm of their hands. They want information instantly and easily accessing the web from wherever they’re at (find out more). In a world of ever-increasing choice, people will [...] more>
Equipped to Succeed?
Investments are always a risk but when you commit four members of your senior team to be out of the office for two days, you really want it to be worthwhile! Phil, Alistair, James and I spent two days at Equipping to Succeed, a new networking conference for Christians in business and charity leadership. The [...] more>