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Creativity

How to have a successful Christmas fundraising appeal

“we beat targets in two weeks of launch.” “We raised nearly 30% more than planned.”   Wouldn’t we all love to say any of these things, after our Christmas fundraising appeals? And even better, Christmas gifts for your beneficiaries? Well, last year, that’s what the fundraising teams in some well known charities were able to [...] more>

How to create effective infographics

Everytime you look there’s another infographic in your social media stream. Infographics are everywhere but why? Most people respond primarily to visual stimuli and visual communications. In fact, in the UK 65% of people are visual learners – to if you want to get your message across, make it visual. An infographic is an effective [...] more>

Tell your charity’s story best – use pictures.

Use visuals to tell your charity’s stories best. Captions under images are read on average 300% more than the body copy with which those images appear. Kissmetrics.  Your charity’s newsletters, appeals, emails and social media are all filled with your stories – but are you telling them in the best way? How are you using [...] more>

Ikea Augmented Reality Catalogue – integration’s future here today

We love Ikea’s 2014 catalogue. They’ve truly brought the home shopping experience into the home  - using the catalogue and App, you can see what their products will look like in your home. This is a simple use of this integrated technology that not only drives cross media behaviour but also delivers a useful user experience.   Their promotional video is fun too - Now [...] more>

How to make people want to receive your charity’s mail

I read a horrific fact recently. Only 9% of people want to receive direct mail from charities. That’s 91% of people who don’t. Only Health Clubs, Insurance, Credit Card and Mortgages are less popular. Conversely, the most well-received post was from stores and restaurants, containing vouchers and special offers (Surprise, surprise!). (Source: DMA, ‘From letterbox [...] more>

Facts only tell. Stories sell.

“Stories sell.” So everyone says. “Storytelling is at the heart of fundraising.” So we hear.   In today’s world, where content isn’t merely content to be king, storytelling is becoming more widespread as a key weapon in the sales, marketing and fundraising arsenal. Here’s why. 11 Reasons why facts tell and stories sell Stories avoid [...] more>

Why your charity’s direct mail gets opened (or doesn’t)

What will make your donors open your direct mail? Or throw it away… The DMA’s recent report “From letterbox to inbox – building customer relationships,”reveals some valuable into why people open direct mail and what makes them throw it away…   5 top reasons people will throw away addressed post unopened Not interested in your [...] more>

6 types of story your charity can tell

“You may tell a tale that takes up residence in someone’s soul, becomes their blood and self and purpose. That tale will move them and drive them and who knows that they might do because of it, because of your words. That is your role, your gift.” Erin Morgenstern, The Night Circus  Quote ref. Goodreads.com [...] more>

Why direct mail must be personalised

Anyone involved in direct marketing knows that the more direct, you can be in reaching and talking to your target audience the better response you’ll get. The buzzwords? Personalisation and relevancy. In real terms, personalisation can mean anything from simply naming the addressee to creating a marketing piece, fully personalised with relevant content, based on [...] more>

Report says: Direct Mail is the MOST TRUSTED form of marketing communication

Direct Mail is the MOST TRUSTED form of marketing communication. That’s a pretty bold statement but one that should affirm any direct marketer or fundraiser. Choosing the right channels through which to get our messages across has become increasingly harder as email and a plethora of social media platforms give our consumers so many more [...] more>