How to create effective infographics
Everytime you look there’s another infographic in your social media stream. Infographics are everywhere but why? Most people respond primarily to visual stimuli and visual communications. In fact, in the UK 65% of people are visual learners – to if you want to get your message across, make it visual. An infographic is an effective [...] more>
Tell your charity’s story best – use pictures.
Use visuals to tell your charity’s stories best. Captions under images are read on average 300% more than the body copy with which those images appear. Kissmetrics. Your charity’s newsletters, appeals, emails and social media are all filled with your stories – but are you telling them in the best way? How are you using [...] more>
Ikea Augmented Reality Catalogue – integration’s future here today
We love Ikea’s 2014 catalogue. They’ve truly brought the home shopping experience into the home - using the catalogue and App, you can see what their products will look like in your home. This is a simple use of this integrated technology that not only drives cross media behaviour but also delivers a useful user experience. Their promotional video is fun too - Now [...] more>
How to make people want to receive your charity’s mail
I read a horrific fact recently. Only 9% of people want to receive direct mail from charities. That’s 91% of people who don’t. Only Health Clubs, Insurance, Credit Card and Mortgages are less popular. Conversely, the most well-received post was from stores and restaurants, containing vouchers and special offers (Surprise, surprise!). (Source: DMA, ‘From letterbox [...] more>
Facts only tell. Stories sell.
“Stories sell.” So everyone says. “Storytelling is at the heart of fundraising.” So we hear. In today’s world, where content isn’t merely content to be king, storytelling is becoming more widespread as a key weapon in the sales, marketing and fundraising arsenal. Here’s why. 11 Reasons why facts tell and stories sell Stories avoid [...] more>
6 types of story your charity can tell
“You may tell a tale that takes up residence in someone’s soul, becomes their blood and self and purpose. That tale will move them and drive them and who knows that they might do because of it, because of your words. That is your role, your gift.” Erin Morgenstern, The Night Circus Quote ref. Goodreads.com [...] more>
OMF’s curious cube – multiple message marketing
Usually, marketers harp on about single-message marketing – working in the knowledge that we (consumers) can only take on board one message or concept at a time. The mantra: focus on one thing, simply and clearly. This marketing truth is a foundation for adverts, leaflets, subject lines – in fact any situation where the brand [...] more>
7 quick ways to improve your fundraising copy
Inspired by a king of sales copy, advertising guru, Drayton Bird, in recent blot post, “7 copywriting sins that strangle sales,” here are 7 quick and easy ways to improve your fundraising copy: Talk about your donor (& beneficiary) not yourself. Make your point fast! Use simple language (easy to read & understand) Quantify the [...] more>
Feed a child, with a Near Field.
Could NFC spell the end of street fundraising as we know it? This innovative fundraising campaign from the United Nations World Food Programme shows how cutting edge Near Field Communication (NFC) can be used to deliver real donor engagement. How NFC outdoor ads help end hunger The campaign places two adverts at a bus stop, [...] more>
10 tips for reviewing creative marketing work
If you’re involved at any level with marketing or fundraising it’s likely that you’ll be required to review pieces of creative marketing work from time to time (or perhaps all the time!) It’s usually a lot of fun but risky – get it right and you could have your most successful campaign ever; get it [...] more>