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In Part 3 of “30 ways to get better marketing results by using data better,” we offer… The 7 best things you can do with your data: Ensure data quality. More than just knowing who is Mrs, Ms or Miss, keep alert of poor data entry and false information. Not to mention duplicates. Clean your data [...] more>
30 ways to get better marketing results by using data better Part 2. 11 ways to analyse data and raise your income. Haven’t got time to read? Just want to find out how? Ask Phil now With acknowledgements to direct marketing expert Drayton Bird (from his book Commonsense Direct Marketing) and Jon Epstein of r-cubed. [...] more>
Using data in marketing and fundraising activities has never been so important. Never have we had so much of it, (in its various guises), nor the means to understand, manipulate and use it. With an ever-increasing amount of data at our fingertips, it’s important to be both effective and efficient in using it to best [...] more>
There is more data today than ever before. Currently humankind is able to store at least 295 exabytes of information. (that’s a number with 20 zeroes in it.) For us marketeers more data means more opportunity to be effective – if we handle it right. Here are some thoughts about the importance of data and getting [...] more>
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