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Data

How to have a successful Christmas fundraising appeal

“we beat targets in two weeks of launch.” “We raised nearly 30% more than planned.”   Wouldn’t we all love to say any of these things, after our Christmas fundraising appeals? And even better, Christmas gifts for your beneficiaries? Well, last year, that’s what the fundraising teams in some well known charities were able to [...] more>

Feed a child, with a Near Field.

Could NFC spell the end of street fundraising as we know it? This innovative fundraising campaign from the United Nations World Food Programme shows how cutting edge Near Field Communication (NFC) can be used to deliver real donor engagement.   How NFC outdoor ads help end hunger The campaign places two adverts at a bus stop, [...] more>

Have a break, have a quick chat.

Have you heard of ‘Digital Detoxing’? In our world of the ‘always on, always connected’ culture, it’s becoming obvious that we need some downtime from our uplinked lifestyles. To avoid digital overload, oases of analogue reality are springing up all over the place. In a great piece of brand activity, KitKat have created ‘Free No- [...] more>

Don’t let your cookies crumble. Complying with the EU cookies directive.

Cheesy headlines notwithstanding, are you still confused about the EU ePrivacy Directive and how you should be compliant with the ‘EU Cookies Law’? SEO information website Search Engine Watch recommend these 5 useful tips: Audit Your Tracking Technologies Is Implied Consent Enough? Update Your Privacy Policy With a Tracking Section Decide How to Tell Consumers [...] more>

How Cross-Media can impact your marketing and responses

How Cross-Media can impact your marketing and responses Cross-media is an highly advanced and emergent marketing discipline that UK charities are only beginning to be offered and take advantage of. Major UK commercial organisations are leading the way in realising its benefits and returns. Including: Tesco, Sky, Carphone Warehouse. Cross-Media marketing is maturing in the [...] more>

How Cross-Media can impact your donor (or customer) journey

How Cross-Media can impact your donor (or customer) journey Cross-Media is intelligence-driven communication… … a Cross-Media approach enriches the modern donor (or customer) experience as it: Treats them as individuals Provides relevant information Communicates through the channels they use Provides intelligence and feedback about their preferences and behaviours Enables interactivity and conversations Delivers engaging and interactive content (web / [...] more>

Will the Cookies Law kill your online marketing?

Are you already compliant with the EU’s Cookie Law that came into effect in May 2011? Organisations were given a year’s grace to prepare and the new law will be enforced from May 26th this year. The law amends existing privacy legislation that requires websites to obtain informed consent from visitors before they can store [...] more>

The 7 best things you can do with your data

In Part 3 of “30 ways to get better marketing results by using data better,” we offer… The 7 best things you can do with your data: Ensure data quality. More than just knowing who is Mrs, Ms or Miss, keep alert of poor data entry and false information. Not to mention duplicates. Clean your data [...] more>

11 ways to analyse data and raise your income

30 ways to get better marketing results by using data better Part 2. 11 ways to analyse data and raise your income. Haven’t got time to read? Just want to find out how? Ask Phil now With acknowledgements to direct marketing expert Drayton Bird (from his book Commonsense Direct Marketing) and Jon Epstein of r-cubed. [...] more>

30 ways to get better marketing results by using your data better. Part 1

Using data in marketing and fundraising activities has never been so important. Never have we had so much of it, (in its various guises), nor the means to understand, manipulate and use it. With an ever-increasing amount of data at our fingertips, it’s important to be both effective and efficient in using it to best [...] more>