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In Part 3 of our mini-series on, ‘Getting the best from your designers‘, here are: 13 top tips for writing design briefs Be clear & concise Know what you (the client) want to achieve Provide background to the organisation Who is the audience? Provide examples of their main competitors or similar organisations? Are there specific [...] more>
The importance of briefs – Part 2 Continuing our guide to getting the best from your designers, here’s some more advice from our experienced team. Visual reference Use plenty of visual reference, include brands, hyperlinks, colours, flavours – anything that cues a specific visual. It’s important to try and get under the client’s skin. Sometimes [...] more>
The importance of briefs – Part 1 Design is a very emotive subject. Everyone has an opinion about what we see, and one single design can prompt very different reactions in different people. So how do we (designers) ensure that we are able to translate your (client!) vision into reality – how can you get [...] more>
Content precedes design. Design in the absence of content is not design, it’s decoration. Jeffrey Zeldman This month, our Marketing Hero is design, making our marketing messages beautiful and clear, across whatever visual media we choose. Here are 30 thoughtful quotes to , affirm , challenge and inspire you. The first have been visualised too [...] more>
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