How to have a successful Christmas fundraising appeal
“we beat targets in two weeks of launch.” “We raised nearly 30% more than planned.” Wouldn’t we all love to say any of these things, after our Christmas fundraising appeals? And even better, Christmas gifts for your beneficiaries? Well, last year, that’s what the fundraising teams in some well known charities were able to [...] more>
How to create effective infographics
Everytime you look there’s another infographic in your social media stream. Infographics are everywhere but why? Most people respond primarily to visual stimuli and visual communications. In fact, in the UK 65% of people are visual learners – to if you want to get your message across, make it visual. An infographic is an effective [...] more>
Tell your charity’s story best – use pictures.
Use visuals to tell your charity’s stories best. Captions under images are read on average 300% more than the body copy with which those images appear. Kissmetrics. Your charity’s newsletters, appeals, emails and social media are all filled with your stories – but are you telling them in the best way? How are you using [...] more>
Ikea Augmented Reality Catalogue – integration’s future here today
We love Ikea’s 2014 catalogue. They’ve truly brought the home shopping experience into the home - using the catalogue and App, you can see what their products will look like in your home. This is a simple use of this integrated technology that not only drives cross media behaviour but also delivers a useful user experience. Their promotional video is fun too - Now [...] more>
Why direct mail must be personalised
Anyone involved in direct marketing knows that the more direct, you can be in reaching and talking to your target audience the better response you’ll get. The buzzwords? Personalisation and relevancy. In real terms, personalisation can mean anything from simply naming the addressee to creating a marketing piece, fully personalised with relevant content, based on [...] more>
OMF’s curious cube – multiple message marketing
Usually, marketers harp on about single-message marketing – working in the knowledge that we (consumers) can only take on board one message or concept at a time. The mantra: focus on one thing, simply and clearly. This marketing truth is a foundation for adverts, leaflets, subject lines – in fact any situation where the brand [...] more>
Feed a child, with a Near Field.
Could NFC spell the end of street fundraising as we know it? This innovative fundraising campaign from the United Nations World Food Programme shows how cutting edge Near Field Communication (NFC) can be used to deliver real donor engagement. How NFC outdoor ads help end hunger The campaign places two adverts at a bus stop, [...] more>
Getting the best from your designers (3)
In Part 3 of our mini-series on, ‘Getting the best from your designers‘, here are: 13 top tips for writing design briefs Be clear & concise Know what you (the client) want to achieve Provide background to the organisation Who is the audience? Provide examples of their main competitors or similar organisations? Are there specific [...] more>
How to get the best from your designers (2)
The importance of briefs – Part 2 Continuing our guide to getting the best from your designers, here’s some more advice from our experienced team. Visual reference Use plenty of visual reference, include brands, hyperlinks, colours, flavours – anything that cues a specific visual. It’s important to try and get under the client’s skin. Sometimes [...] more>
How to get the best from your designers (1).
The importance of briefs – Part 1 Design is a very emotive subject. Everyone has an opinion about what we see, and one single design can prompt very different reactions in different people. So how do we (designers) ensure that we are able to translate your (client!) vision into reality – how can you get [...] more>