Tell your charity’s story best – use pictures.
Use visuals to tell your charity’s stories best. Captions under images are read on average 300% more than the body copy with which those images appear. Kissmetrics. Your charity’s newsletters, appeals, emails and social media are all filled with your stories – but are you telling them in the best way? How are you using [...] more>
Has Google killed your email marketing?
With over 425 million users worldwide (Source, Wikipedia) , Gmail is now the biggest email provider (just! Source Gigaom ). So, what has Google done that could kill your email marketing forever? Gmail tabs. Pretty straightforward really – Gmail now auto-filters all incoming emails and separates them into three categories: Primary (from individuals, office emails) [...] more>
7 quick ways to improve your fundraising copy
Inspired by a king of sales copy, advertising guru, Drayton Bird, in recent blot post, “7 copywriting sins that strangle sales,” here are 7 quick and easy ways to improve your fundraising copy: Talk about your donor (& beneficiary) not yourself. Make your point fast! Use simple language (easy to read & understand) Quantify the [...] more>
10 ways to get better responses to your emails
It’s the holy grail of your email marketing, isn’t it – more opens, more click-throughs – more responses? And what responses mean to each of us is probably very similar – more income; the ultimate objective for any organisation’ marketing. I read a recent post from Katya Andreson’s Non-Profit Marketing blog where she identified 7 [...] more>
10 things you should NEVER do with your email marketing
There are things you should do with your email marketing and there are things you should NEVER do. Here’s ten of them. Emailing people who didn’t opt in. Making it hard to unsubscribe. Mailing unsubscribers. Bombarding recipients with email. Only using images. Not personalising – not even a name! Only using images (& not alt-tagging [...] more>
How to write a simple email marketing strategy
Why is it worth having an email marketing strategy? Like any other action plan, it will help you define purpose, save you time, give you a clear path to follow and establish a benchmark to measure success. A strategy will make it easier to manage your email marketing programme, with whoever else is involved and [...] more>
Why should charities use email marketing?
In 2011 there were over 3.1B email accounts in the world. 75% are consumer accounts and 22% are European. Whilst Social Media may be fast-growing, email is a mature medium and offers rich opportunities for charities to connect with their supporters. 12 great reasons why charities should use email marketing Low sending cost Low preparation resource required [...] more>
What email communications should a charity send?
If you’re just starting to communicate with your supporters by email (and don’t worry, you’re not alone) or are looking to improve your existing email marketing, then one of the first things to consider is what type of emails you should send. Email provides a unique opportunity to send rich, targeted content directly to your [...] more>
What email open rates can I expect?
If you’re trying to benchmark your email open rates, click-throughs and other metrics, then here are some useful figures. UK Email Statistics Open rate: 18.21% Click-through rate: 3.29% Unsubscription rate: 0.22% Click-to-open rate: 18.07% For UK charities, the email open rate average was 22.83% and the average click-through was 3.46%. If you want to know [...] more>