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4 things that make a website Social Media-Friendly You want more people to engage with you? Then making your website Social Media-Friendly is essential. Not only will you build rich and interesting content that will involve people with your charity’s work but you’ll also give them the means to spread the word online among their [...] more>
Why should charities use Social Media? The simple answer is – because your supporters do. OK, that’s oversimplified. Depending on your supporter demographic, some of them, probably do. PLUS, if you peer into the future at your supporter profile, many of them will be very active users of Social Media. Here’s brief overview of Social [...] more>
With the growth of Social Networking and Social Media marketing, content has become king. Whilst good quality content has always been at the heart of a marketer’s toolkit for engaging audiences, the ability to read, watch and share it across the Social Networks has elevated its status in the marketing mix. Why is content so [...] more>
Which Social Media Network is best for charities? Whilst Social Media (or ,more accurately, Social Networking) sites have become the latest tool in the marketer’s or fundraiser’s toolkit, which one is the best for your charity? Since their inception only a few years ago, the use of Social Media sites (such as facebook and Twitter) [...] more>
Social Media, Social Media, Social Media… Facebook, Twitter, LinkedIn, MySpace, Pinterest, Instagram, Yammer… Where do you start, how do you make sense of it and what should you do with it? Here are some great quotes from the experts to give you some perspective. “Marketing is no longer about the stuff that you make, but [...] more>
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