The best times to post on Social Media
If your Social Media marketing strategy is not quite hitting the mark, it may be because you’re not talking to your followers and friends at the right time. This neat infographic from Fannit shows when are the best (and worst) times to post on each Social Media network. The best times to post Facebook: Weekdays [...] more>
How to create effective infographics
Everytime you look there’s another infographic in your social media stream. Infographics are everywhere but why? Most people respond primarily to visual stimuli and visual communications. In fact, in the UK 65% of people are visual learners – to if you want to get your message across, make it visual. An infographic is an effective [...] more>
Tell your charity’s story best – use pictures.
Use visuals to tell your charity’s stories best. Captions under images are read on average 300% more than the body copy with which those images appear. Kissmetrics. Your charity’s newsletters, appeals, emails and social media are all filled with your stories – but are you telling them in the best way? How are you using [...] more>
Facebook hashtags. What you need to know.
For all of you Twitterati and Instagrammers out there, Facebook has finally followed suit and introduced searchable hashtags to its user interface. Recognising that its user audience exhibits certain behaviours, such as commentating and conversing about TV shows, major sports events and the like all in real time, the social media giant has finally made it [...] more>
5 reasons your social media isn’t working
If you’re struggling to make your social media marketing effective, then take a look at these five common problems that hold social media back. 5 common social media mistakes You don’t know what you want from it. (No measurable goals.) You don’t know how to measure success. (Again, no measurable goals and possibly no monitoring [...] more>
4 things that make a website Social Media-Friendly
4 things that make a website Social Media-Friendly You want more people to engage with you? Then making your website Social Media-Friendly is essential. Not only will you build rich and interesting content that will involve people with your charity’s work but you’ll also give them the means to spread the word online among their [...] more>
Why should charities use Social Media?
Why should charities use Social Media? The simple answer is – because your supporters do. OK, that’s oversimplified. Depending on your supporter demographic, some of them, probably do. PLUS, if you peer into the future at your supporter profile, many of them will be very active users of Social Media. Here’s brief overview of Social [...] more>
What’s the best content to share with your Social Media followers?
With the growth of Social Networking and Social Media marketing, content has become king. Whilst good quality content has always been at the heart of a marketer’s toolkit for engaging audiences, the ability to read, watch and share it across the Social Networks has elevated its status in the marketing mix. Why is content so [...] more>
Which Social Media Network is best for charities?
Which Social Media Network is best for charities? Whilst Social Media (or ,more accurately, Social Networking) sites have become the latest tool in the marketer’s or fundraiser’s toolkit, which one is the best for your charity? Since their inception only a few years ago, the use of Social Media sites (such as facebook and Twitter) [...] more>
What marketing experts really think about Social Media. 15 Social Media quotes
Social Media, Social Media, Social Media… Facebook, Twitter, LinkedIn, MySpace, Pinterest, Instagram, Yammer… Where do you start, how do you make sense of it and what should you do with it? Here are some great quotes from the experts to give you some perspective. “Marketing is no longer about the stuff that you make, but [...] more>