The best times to post on Social Media
If your Social Media marketing strategy is not quite hitting the mark, it may be because you’re not talking to your followers and friends at the right time. This neat infographic from Fannit shows when are the best (and worst) times to post on each Social Media network. The best times to post Facebook: Weekdays [...] more>
Marketers and Fundraisers. Are you playing ‘not to lose’, or playing to win?
Accenture’s 2013 Global Consumer Pulse Research shows that after years of fighting the global recession, companies are struggling to grow profitably. When fighting reducing incomes and rising costs it’s hard not to play a strategy of ‘not to lose’. But sadly, that means you’re always focussing on the wrong thing. Driving instructors will teach you [...] more>
5 strategy mistakes to avoid
However complicated or simple your strategy, getting it right will pay dividends all the way. Joan Magretta, senior associate at the Institute of Strategy and Competitiveness at Harvard Business School has completed a study of strategy guru Michael Porter’s most important insights for managers. as a result, she’s identified 5 strategy mistakes to avoid making: [...] more>
Marketing strategy vs tactics
When it comes to outlining your marketing or fundraising plan, it can sometimes be difficult to identify or differentiate between strategy and tactics. It is, however, helpful to do so, here’s five reasons why Five reasons to identify the difference between strategy and tactics To clarify the vision of the plan. (Strategy) To clarify the [...] more>
What is strategy?
I’ve been involved in helping organisations with planning marketing strategy for over 15 years and often come to a stumbling block right at the beginning of the process because few people know what strategy is. So, what is strategy? Strategy is often confused with tactics, goals and even actions. It’s originally a military term, from [...] more>