How to boost online donations Part 1. The online donor journey.
If your charity doesn’t have the means to take online donations, then it’s way past time to change! Even if you know, for certain, that your existing donors don’t (and won’t!) give you money online, then what about your new donors? 13.5% of all purchases in the UK are made online, predicted to rise [...] more>
How to create effective infographics
Everytime you look there’s another infographic in your social media stream. Infographics are everywhere but why? Most people respond primarily to visual stimuli and visual communications. In fact, in the UK 65% of people are visual learners – to if you want to get your message across, make it visual. An infographic is an effective [...] more>
Tell your charity’s story best – use pictures.
Use visuals to tell your charity’s stories best. Captions under images are read on average 300% more than the body copy with which those images appear. Kissmetrics. Your charity’s newsletters, appeals, emails and social media are all filled with your stories – but are you telling them in the best way? How are you using [...] more>
3 easy ways to improve your online donation form
Leading industry expert, Amy Bills (Blackbaud’s Director of Customer Marketing) shares three simple tips to: Improve your online donation form and online fundraising 1. Only ask for what you need. Single message. Simple for your donor to understand and respond to. Do you really need all the data you’re asking for? Less boxes to fill in [...] more>
How to have an effective website. Make it enchanting and keep it focused.
Two critical issues can quickly turn an effective website into an ineffective (& probably) painful, mess. Its unattractive It’s unfocused Here’s some sage advice to help you from suffering these all-too-familiar problems. 1. Make your website attractive. Guy Kawasaki (formerly Chief Evangelist of Apple –and worth listening to!) recommends making your website enchanting and pull [...] more>
How to optimise your website for mobile users
As the statistics show, more and more people using the internet from mobile devices. For more information, read our blog, Why it’s essential to have a mobile-optimised website What should you do to make your website mobile user friendly? At all times keep the user experience in mind. The device they’re using, the environment [...] more>
Why it’s essential to have a mobile-optimised website
How important is it to have a mobile-optimised website? Here are some fascinating stats: 52% of UK mobile phone users have a smartphone. 28% of internet usage is from a mobile phone. Since 2010 Google has developed sites and tools for mobiles first. 28% of people in the UK have purchased something using their phone [...] more>
Don’t let your cookies crumble. Complying with the EU cookies directive.
Learn how to turn website visitors into online donors. Test don’t guess.
What do you want visitors to your website to do? Learn something about you? Learn something related to what you do? Take some kind of action perhaps? If the last point is one of your website’s goals, then read on. Jeff Brooks (fundraising guru and author of Future Fundraising Now) cites four key things [...] more>
11 ways to get the best from your fundraising website
If you’re a charity, there may be number of purposes for your website; to provide information about your work, provide information for your beneficiaries, work as a campaigning tool and accept donations. As electronic payment systems become easier, more accepted and secure, more and more charities are evolving their websites into efficient fundraising platforms. So, [...] more>