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Two critical issues can quickly turn an effective website into an ineffective (& probably) painful, mess. Its unattractive It’s unfocused Here’s some sage advice to help you from suffering these all-too-familiar problems. 1. Make your website attractive. Guy Kawasaki (formerly Chief Evangelist of Apple –and worth listening to!) recommends making your website enchanting and pull [...] more>
As the statistics show, more and more people using the internet from mobile devices. For more information, read our blog, Why it’s essential to have a mobile-optimised website What should you do to make your website mobile user friendly? At all times keep the user experience in mind. The device they’re using, the environment [...] more>
How important is it to have a mobile-optimised website? Here are some fascinating stats: 52% of UK mobile phone users have a smartphone. 28% of internet usage is from a mobile phone. Since 2010 Google has developed sites and tools for mobiles first. 28% of people in the UK have purchased something using their phone [...] more>
Cheesy headlines notwithstanding, are you still confused about the EU ePrivacy Directive and how you should be compliant with the ‘EU Cookies Law’? SEO information website Search Engine Watch recommend these 5 useful tips: Audit Your Tracking Technologies Is Implied Consent Enough? Update Your Privacy Policy With a Tracking Section Decide How to Tell Consumers [...] more>
What do you want visitors to your website to do? Learn something about you? Learn something related to what you do? Take some kind of action perhaps? If the last point is one of your website’s goals, then read on. Jeff Brooks (fundraising guru and author of Future Fundraising Now) cites four key things [...] more>
If you’re a charity, there may be number of purposes for your website; to provide information about your work, provide information for your beneficiaries, work as a campaigning tool and accept donations. As electronic payment systems become easier, more accepted and secure, more and more charities are evolving their websites into efficient fundraising platforms. So, [...] more>
In today’s web, there are many different uses for websites, many different ways to build them and many different ways to access them (think mobile). If you’re planning a new website (or redesign) it can feel like a minefield but really, great website design boils down to a few key points: 1. What is the [...] more>
Web Marketing, Internet Marketing, Online Marketing… whatever you want to call it, the Web is a World, Wide and deep. It’s dynamic and ever-evolving. Websites, email, social media, mobile… all tools for marketeers in both the commercial and not-for-profit sectors. If you need some inspiration to drive your web marketing strategy then read on! 27 [...] more>
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