Using Google Analytics to measure campaign success and ROI
With continual changes in lifestyle and technology this is unsurprisingly impacting the way that organisations choose to market their products and services. The challenges of measuring success “cross-media”: Printed adverts and postal campaigns are still extremely important (talk to us about your next print and mailing campaign) but organisations must also concentrate on producing eye-catching, [...] more>
10 tips for taking your campaign on the road – making the most of exhibition season!
You’ve planned your campaign with military precision (see previous posts) and are ready to go. The opportunity to bring messages to potential supporters via exhibitions is extremely important for many organisations as it’s the one way you can interact with people using all 5 senses! Here are 10 tips for maximising success before, during and [...] more>
We have a very exciting opportunity – for a Digital Account Executive to join our team Are you looking for a new challenge? Do you want to help make a difference in the world? If you love helping others, supporting charities and helping them to make a bigger difference, then please read on. We are looking [...] more>
Battlefield secrets for Fundraising success
Is your fundraising planned and delivered with military precision? If you are looking to achieve more fundraising success, then consider some tips from the noble art of war when planning your next fundraising appeal. Consider your campaign in the way the Oxford dictionary defines it: “A series of military operations intended to achieve a goal, [...] more>
Are you a Charity Trustee (or do you know one) & could you spare a few minutes to help with some research?
Whilst one of Yeomans’ core aims is to help our clients make more of a difference by providing innovative, tailored, marketing and fundraising services to help raise income and awareness, our interest and care for clients doesn’t end there. Last weekend we were approached by one of our friends from Samaritan’s Purse who is currently carrying out [...] more>
Project Management – Moving your marketing project from a dream to reality
When you want to move your marketing projects from ideas into tangible actions start by identifying the differences between your goals, strategies and the tactics you will need to use to reach your goals. Here are 5 reasons why it’s particularly helpful to differentiate between strategy and tactics. 5 reasons to identify the difference between [...] more>
What do we mean by “Strategy” and why is it important?
When it comes to planning any sort of strategy for your organisation, it’s important to start at the beginning of the process by ensuring you know what a strategy is and why you need one. This is often a stumbling block as few people know what strategy really is. What is strategy? Strategy can often [...] more>
Run Kelly Run
On Sunday 24th April, our local hero, Dame Kelly Holmes will be running the London Marathon and for the first time ever is asking people for money as she aims to raise £250,000 to be shared between 5 great charities close to her heart. Hospice in the Weald – where her coach Dave Arnold passed [...] more>
10 Key ways to maximise fundraising campaign success
You’ve planned your next campaign well in advance; invested in cutting-edge design; written copy that will encourage and delight your supporters; you have a clear and compelling call to action and have segmented your data to ensure that you communicate with your supporters in line with their preferences. You’re ready to press the “publish” button [...] more>
“Knowing me, knowing you” – (PART 2): 10 tips for maximising the life-time value of your supporters
Having started to get to know your supporters and learnt about the approaches that they are most likely to respond positively to, it’s important to focus on building a relationship with them that will stand the test of time. 10 tips to maximise the lifetime of your supporters: Say a genuine thank you – make [...] more>