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Shining the spotlight on Yeomans Services – Creative (Brand development)

What is a brand? For many people, hearing the word “brand” conjures up images of a logo or tagline – the golden arches of Mcdonalds, the symbol of “apple”, or Nike’s tagline of “just do it” for example. However, a brand is much more than this – it represents a variety of perceptions and images [...] more>

A Noble Cause – Mission in Mongolia (part 3)

Phil’s now returned from his Charity Challenge and visits to projects run by the Christina Noble Children’s Foundation in Mongolia.  It was a physically and emotionally challenging trip and having had a few days to reflect on his experiences, he shares one of his encounters here: “It’s been a few days since my return from [...] more>

5 steps for creating a logo which makes the right impression

For many organisations or products, a logo is an important tool for recognition and to convey the values, beliefs and functions of their brand.  Many people see a logo before they have a personal encounter with an organisation, product or service, so they may form an initial opinion based purely on the name of your [...] more>

Remember a Charity Week 2016

From 12th – 18th September it’s Remember a Charity in your Will Week. According to Remember a Charity, 74% of the UK population support charities and 35% of people say that when family and friends have been provided for, they’d be happy to leave a gift in their Will.  However, only 7% of people actually [...] more>

A Noble Cause – Mission in Mongolia (part 2)

Phil’s now been in Mongolia for a few days and prior to setting off on his charity challenge he had the opportunity to visit a few of the Christina Noble Children’s Foundation’s projects.  Here he shares a few thoughts on his experiences so far: “My senses have been bombarded as ever when visiting a new [...] more>

A Noble Cause – Mission in Mongolia (part 1)

In this first update from our “man on a mission”, Phil reflects on his feelings about what the next few days will hold: Whilst sitting in the airport in Moscow waiting for my connection to Ulanbator, I can’t help but think about family and friends that I have left behind. Those that love and care [...] more>

Shining the Spotlight on Yeomans services – Copywriting (Part 2)

To develop successful fundraising campaigns it’s vital to recognise the importance of your copy.  Not only must messages be appealing to your audience, make your organisation appear to be “human” and the content be accurate; copy should also be written appropriately for the medium you are using to communicate. Did you know that our skilled [...] more>

Shining the spotlight on Yeomans Services – Copywriting (Part 1)

No, we don’t mean copyright! – Though that’s important too! It’s true that eye-catching artwork and the presence of a trusted brand’s logo can cause you to stop in your tracks and read a promotional leaflet or watch an advert, but the words (or copy) of a campaign are at its’ heart. Whilst these words [...] more>

When to post your messages on Social Media

We all lead busy lives and it’s no surprise that this translates to our online worlds too.  Find a few minutes to log in to Facebook or Twitter and it’s amazing how quickly you’ll see new posts stacking up in your newsfeed. So, what can you do to make your marketing messages stand out on [...] more>

10 tips for designing a campaign that gets noticed

Imagine this… …You’re sitting at home on a Saturday morning and hear the sound of 2 or 3 campaign letters falling through your letterbox, dropping onto the carpet, waiting to be picked up and read.  At the same time, an audible “ping” comes from your phone notifying you of another email arriving. You sigh, and [...] more>

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