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6 Tips for nurturing donor relationships

Every fundraiser knows the vital importance of their supporters.  All support is wonderful and gratefully received, but for sustainable, long-term support it’s crucial to develop a long-term relationship with your supporters.  So, what can you do to help develop these connections? Supporters get involved when they feel needed and valued In our recent blog we explored “why direct mail [...] more>

Why Direct Mail must be Personalised

Anyone involved in direct marketing knows that the more direct you can be in reaching and talking to your target audience the better response you’ll get. Personalisation and relevancy are therefore key to your campaign’s success. In real terms, personalisation can mean anything from simply naming the addressee on an envelope and within a letter, [...] more>

Shining the spotlight on Yeomans Services – Print

As we continue our series highlighting the range of services we offer which can help you make more of a difference for your clients and supporters, our spotlight turns to print.  From humble beginnings as cave paintings, print has to be the second-oldest form of marketing, after word-of-mouth. With so many ways now available for [...] more>

5 Top Tips to start your Major Donor Fundraising

The key message from our “Major Donor Masterclass,” hosted and led by business and social entrepreneur Matt Bird is that Major Donor giving can deliver a step change in what an organisation is able to do for its beneficiaries. For some, the prospect of Major Donor fundraising can be daunting, but fear not!  These 5 [...] more>

Mission to Mongolia

For a few days this September, Phil won’t be found in the Yeomans office, visiting clients, or at his local gym – he’ll be out in Mongolia, putting all his training into practice and taking on a challenge to raise awareness and money for the amazing work of the Christina Noble Children’s Foundation. Why Mongolia? [...] more>

Shining the spotlight on Yeomans Services – Data

With current concerns and theories about the specific changes that will be made to data regulation following the adoption of the EU’s General Data Protection Regulation (GDPR) and the upcoming introduction of the Fundraising Preference Service, it remains clear that data is an extremely valuable commodity and must be treated as such. Did you know [...] more>

‘Til death us do part – Managing Data and building lasting relationships

  The Charity sector, for many years has relied on traditional acquisition activities such as magazine inserts and sending direct mail campaigns to rented lists of purchased or shared data. The response rates to these have always been extremely low in % terms. Fundratios and NCVO reports suggest a typical response rate to DM campaigns [...] more>

Shining the Spotlight on Yeomans Services – Trust Fundraising (Part 2)

Equipped with the knowledge that fundraising doesn’t have to be a lonely, uphill battle as it may be possible to unlock funds from Trusts or Foundations, many organisations make their initial grant applications (guidance can be found in our previous blog), but this isn’t where the process ends. The Institute of Fundraising provides clear guidance [...] more>

Shining the spotlight on Yeomans Services – Trust Fundraising (Part 1)

Turning the page of our Yeomans desk calendar to June, after initially being amazed that we’re already into the 6th month of 2016, we then took a look at Helen Keller’s inspiring quote: “Alone we can do so little; together we can do so much” Fundraising can seem like an uphill struggle, especially when we [...] more>

Using Google Analytics to measure campaign success and ROI

With continual changes in lifestyle and technology this is unsurprisingly impacting the way that organisations choose to market their products and services. The challenges of measuring success “cross-media”: Printed adverts and postal campaigns are still extremely important (talk to us about your next print and mailing campaign) but organisations must also concentrate on producing eye-catching, [...] more>

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