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Getting the best from your designers (3)
In Part 3 of our mini-series on, ‘Getting the best from your designers‘, here are:
13 top tips for writing design briefs
- Be clear & concise
- Know what you (the client) want to achieve
- Provide background to the organisation
- Who is the audience?
- Provide examples of their main competitors or similar organisations?
- Are there specific requirements e.g. changing information on a frequent basis?
- How will the new material be used?
- Is there a particular style they want it in?
- What copy is there – length & who will provide it?
- Images – any existing photography or library images?
- What is the realistic budget?
- What are the time-lines for the project?
- Who is the main contact for the project?
Any questions? Ask Phil
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Not following any one system, as of philosophy, medicine, etc., but selecting and using what are considered the best elements of all systems.