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Getting the best from your designers (3)

In Part 3 of our mini-series on, ‘Getting the best from your designers‘, here are:

13 top tips for writing design briefs

  1. Be clear & concise
  2. Know what you (the client) want to achieve
  3. Provide background to the organisation
  4. Who is the audience?
  5. Provide examples of their main competitors or similar organisations?
  6. Are there specific requirements e.g. changing information on a frequent basis?
  7. How will the new material be used?
  8. Is there a particular style they want it in?
  9. What copy is there – length & who will provide it?
  10. Images – any existing photography or library images?
  11. What is the realistic budget?
  12. What are the time-lines for the project?
  13. Who is the main contact for the project?

We hope you find this simple checklist as useful as we do. If you missed Part 1 & Part 2 check them out here.

Happy briefing!

Any questions? Ask Phil

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