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How Cross-Media can impact your donor (or customer) journey

How Cross-Media can impact your donor (or customer) journey

Cross-Media is intelligence-driven communication…

… a Cross-Media approach enriches the modern donor (or customer) experience as it:

  • Treats them as individuals
  • Provides relevant information
  • Communicates through the channels they use
  • Provides intelligence and feedback about their preferences and behaviours
  • Enables interactivity and conversations
  • Delivers engaging and interactive content (web / video)
  • Creates touch points and response triggers in conjunction with your donor journey map and donor life stages
  • Improves response

Cross-Media visual Donor or Customer interactions

 

Want to know how Cross-Media could benefit your organisation? Talk to Phil

Read about the impact of Cross-Media on marketing and response rates.

 

 

 

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