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Learn how to turn website visitors into online donors. Test don’t guess.


What do you want visitors to your website to do? Learn something about you? Learn something related to what you do? Take some kind of action perhaps? If the last point is one of your website’s goals, then read on.

Jeff Brooks (fundraising guru and author of Future Fundraising Now)  cites four key things that websites who achieve high conversion rates (i.e. turning visitors into action-takers) do:

  1. They make their unique calls-to-action clear.
  2. They test their calls-to-action.
  3. They test their headlines.
  4. They tend to have short forms.

Want to get more of your website visitors to take some action – like make a donation! Then give these a try. Remember, the theme here – is TEST (& learn!).

If you want to read some case studies – Jeff took his inspiration from the KISSMetrics blog: What The Highest Converting Websites Do Differently.

Don’t forget, if you’d like any help from us, just have a chat with Phil

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