What is Cross-Media? Enabling conversations, increasing returns

Just as we’re all (just about) getting to grips with Social Media and its increasingly widespread use as a marketing and fundraising tool, all of a sudden there’s a new marketing buzzword – Cross-Media.

Increased response. Increased income. Raised awareness. These are words we all want to hear when our marketing and fundraising campaigns are over but in this climate do you hear them often enough? Cross-Media is more than a buzzword; it’s a new way of marketing. It provides a way of bringing together multiple campaign elements and channels to deliver Return on Marketing Objectives (ROMO) as well as return on investment (ROI).

Cross-media is the next generation in direct marketing – One-to-one marketing. It enables personalised communications across print, web, email, SMS and mobile from one data source, delivering targeted, relevant content to each receiver, across multiple touch points. With each response, dialogue is created and data captured; enabling conversations, building relationships and increasing returns.

 What more would you like to hear at the end of your campaigns? Increased value, new revenue and measurable results? Behind the scenes data is collected at each touch point, providing you with intelligence about your supporter’s behaviour and the effectiveness of each campaign, true marketing gold.

 Yeomans have made considerable investment into their Cross-Media services, MD Alistair Hill explains why. “Budgets are tighter and charities have to work harder to get their messages to the right people. We’re here to provide our clients with solutions to their marketing and fundraising challenges and Cross-Media will be a big part of that. Plus, as a way of bringing marketing elements together, it was the next logical step for us, as we already had all the necessary skills and expertise, making us a true one-stop-shop for one-to-one marketing.”

Find out more, talk to Phil