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Why it’s essential to have a mobile-optimised website

How important is it to have a mobile-optimised website? Here are some fascinating stats:

  • 52% of UK mobile phone users have a smartphone.
  • 28% of internet usage is from a mobile phone.
  • Since 2010 Google has developed sites and tools for mobiles first.
  • 28% of people in the UK have purchased something using their phone
  • Smartphone sales overtook PC sales in 2011
  • eBay sells something via a mobile phone every two seconds
  • Mothers day 2012 – 50% of all online sales came from mobile devices

Convinced of mobile’s importance yet? More statistics about mobile usage here

As the world becomes increasingly mobile, websites must be mobile user-friendly, to continue to be a successful portal for your organisation’s products and services. You’ve got to be user-focused.

 

Does this affect charities too?

You bet, this is all about human behaviour. Information search (40% of mobile searches have local intent), shopping, betting (49% of all Paddy Power bets made from mobiles), banking (Pingit)… donating from mobiles will be significant part of the fundraising mix.

Fundraisers. Make donating by mobile available, accessible and tell people they can! Then they will.

  • In 2011, in the US $1.3B was donated online. More
  • In the US, 9% of people have texted a charitable donation from their phone. Pew Research Center
  • In 2011, Comic Relief raised £15 from text donations alone. More

 

What can you do to make your website mobile user friendly?

Read our blog –  How to optimise your website for mobile users

Or talk to Phil

 

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