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Why should charities use email marketing?
In 2011 there were over 3.1B email accounts in the world. 75% are consumer accounts and 22% are European. Whilst Social Media may be fast-growing, email is a mature medium and offers rich opportunities for charities to connect with their supporters.
12 great reasons why charities should use email marketing
- Low sending cost
- Low preparation resource required
- Analytics information / Behavioural intelligence
- Immediacy & timeliness of sending
- Delivery of rich content
- Direct links to web and social media
- Mobile friendly
- Easy to test response
- Easy personalisation
- Variable content (data-driven)
- Easy list management
Therefore the question shouldn’t be, “Why should charities use email marketing?” but instead, “What emails should charities send?”
Want to know more?
Read our blog post, ‘What email communications should a charity send?’
Or simply ask Phil
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An assistant, as of a sheriff or other official or in a craft or trade. A servant in a royal household. A free man.
Performed or rendered in a loyal, valiant, useful, or workmanlike manner, especially in situations that involve a great deal of effort or labor: He did a yeoman job on the problem.
Not following any one system, as of philosophy, medicine, etc., but selecting and using what are considered the best elements of all systems.