Every fundraiser knows the vital importance of their supporters. All support is wonderful and gratefully received, but for sustainable, long-term support it’s crucial to develop a long-term relationship with your supporters. So, what can you do to help develop these connections? Supporters get involved when they feel needed and valued In our recent blog we explored “why direct mail [...] more>
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Anyone involved in direct marketing knows that the more direct you can be in reaching and talking to your target audience the better response you’ll get. Personalisation and relevancy are therefore key to your campaign’s success. In real terms, personalisation can mean anything from simply naming the addressee on an envelope and within a letter, [...] more>