Whether you’re reading the news, socialising with friends, looking for a new home, browsing the latest cars, booking a restaurant, doing your shopping or finding out about the work of a charity that’s close to your heart, there’s no doubt we’re living an increasing amount of our daily lives online. With over 1 billion websites on the [...] more>
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What is a brand? For many people, hearing the word “brand” conjures up images of a logo or tagline – the golden arches of Mcdonalds, the symbol of “apple”, or Nike’s tagline of “just do it” for example. However, a brand is much more than this – it represents a variety of perceptions and images [...] more>