With continual changes in lifestyle and technology this is unsurprisingly impacting the way that organisations choose to market their products and services. The challenges of measuring success “cross-media”: Printed adverts and postal campaigns are still extremely important (talk to us about your next print and mailing campaign) but organisations must also concentrate on producing eye-catching, [...] more>
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You’ve planned your campaign with military precision (see previous posts) and are ready to go. The opportunity to bring messages to potential supporters via exhibitions is extremely important for many organisations as it’s the one way you can interact with people using all 5 senses! Here are 10 tips for maximising success before, during and [...] more>